“Save a Tree” is Stupid

There.  I’ve said it.  I’ll say it again.  Save a tree is stupid. Over the last 15-20 years we’ve heard that phrase a lot.  We’ve heard the term “dead tree edition” for a printed version of a document or book.  We’ve been bombarded with the idea that not using paper will save the planet. It [...]

Less is NOT more…

Mies van Der Rohe said “less is more”.  At first, this thought seems to make sense.  But Milton Glazer has a more nuanced position that I think nails it.  He said:   Being a child of modernism I have heard this mantra all my life. Less is more. One morning upon awakening I realised that [...]

What I Learned from Totino’s Frozen Pizza

My partner designed a “traditional” house for a client of ours. It’s currently under construction and we went out for a site visit. It’s nicely designed. However, the owners have made some poor decisions and mucked up the proportions. It’s now taller than it should have been. As designed, it was pretty good. But I [...]

I like this style because….

After you’ve voted on the poll, please leave a comment about why you like that particular style: